Hoff brings more than 27 years of experience in the ICT industry. He has served as Secretary General of ICT Norway, where he still operates as special advisor. Hoff has been a board member of DIGITALEUROPE and has participated in several government appointed councils on the development of ICT in Norway. He currently also chairs the boards of Røros E-Verk and Norwater Holding AS. In addition to his services in the ICT industry, Hoff has worked as a journalist at the business magazine Farmand and he has also been a keen athlete, serving as an advisor to the Norwegian Confederation of Sports (NIF).